viaviatrade.

Unbiased broker analysis and fee breakdowns

Editorial team

viaviatrade.com editorial team

viaviatrade.com is run by a standing editorial team. Each author has their own beats and voice — here's who is responsible for what.

Stuart Farnaby

Trading Technology Analyst

Covers: Trading Platforms · Broker Reviews

Stuart spent a decade testing execution algorithms and charting software for proprietary trading firms. He breaks down retail platforms with the exact same rigorous, latency-obsessed methodology.

Gwendolyn Cross

Cost & Execution Auditor

Covers: Fees & Commissions

A former compliance officer, Gwendolyn specializes in dissecting broker fee schedules, spread markups, and hidden account charges. She builds complex calculators to reveal the true cost of trading.

Jonah Ellison

Global Markets Specialist

Covers: Market Access · Broker Reviews

Jonah traded cross-border equities and derivatives for a mid-sized hedge fund before shifting to retail market analysis. He evaluates brokers based on the breadth and quality of their asset offerings.

Trent Ogilvy

Retail Onboarding Expert

Covers: Account & Funding

Trent has opened, funded, and closed over two hundred brokerage accounts to map out the exact friction points retail investors face. He focuses on the administrative reality of moving money.