Epic Markets Secures $10M Funding to Bring Institutional Execution to Retail Traders

The stated proposition is institutional-grade execution for individual traders—an ambition that matters less as a branding exercise than as a test of whether a new retail gateway can create meaningful access to deeper liquidity pools across two very different markets. The company is preparing for launch while completing regulatory licence applications.

Execution is the product, but the specification is still missing

Epic Markets is being set up by New York-based executives Kevin Kimmel and Bryan Seegers. FX News Group reports that Kimmel led Citadel’s eFX business for more than a decade, while Seegers previously worked in FX business development at Citadel and held eFX, algorithmic execution and liquidity-management roles elsewhere. Seegers is to serve as chief commercial officer.

That background gives the project a clear institutional-market-structure pedigree. Yet retail traders cannot assess execution quality from management credentials alone. For an FX-focused or globally diversified account, the central questions will be which asset classes are available at launch, how orders are routed, whether pricing is sourced from multiple liquidity providers, and how execution reporting is presented to clients.

“Institutional-grade” can mean substantially different things across spot FX, listed products and other multi-asset segments. The relevant distinction is not simply a fast interface, but whether the brokerage offers a transparent framework for spreads, fills, rejections and liquidity during stressed trading conditions.

US and UAE presence could shape the eventual product range

The planned footprint in the US and UAE is strategically notable because the two jurisdictions offer sharply different retail trading environments. A broker operating across both will need to align its platform, account structure and permitted instruments with local licensing requirements rather than treat international reach as a single, uniform product.

For traders, that means Epic Markets should ultimately be judged market by market. Access to currency pairs, overseas instruments, derivatives or other asset classes may differ materially between entities. The funding round itself does not establish what clients will be able to trade, at what cost, or under which protections.

FX News Group says the $10 million round was provided by London-based hedge fund and venture investor Karatage. The capital gives Epic Markets resources to build toward its planned launch later this year, but it does not yet answer the practical comparison points that determine whether a new broker can displace an established platform: total trading costs, available order types, account-level safeguards and the reliability of its execution stack.

A new retail gateway must prove diversification value

The broader appeal of a multi-asset brokerage lies in portfolio construction, not in the number of instruments displayed on a platform. Traders combining currencies with other markets need coherent access across asset classes, usable liquidity at the point of execution, and a clear view of where margin and risk are held. Cross-margin capabilities may eventually be relevant, but Epic Markets has not set out such features in the information reported so far.

For now, Epic Markets is a launch-stage entrant with experienced eFX leadership and meaningful early funding, rather than a broker whose offering can be benchmarked on spreads or execution outcomes. Its diversification potential will depend on whether the eventual platform converts institutional FX expertise into transparent retail-market access across the US and UAE—without obscuring the costs, limitations and jurisdictional differences that define a trader’s real opportunity set.